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The Japanese Art Industry Market Research Survey

With the aim of revitalizing the art market in Japan, we are conducting research and analysis on the size of the art industry market in Japan, as well as surveys on the attitudes of art buyers.
The results of the survey, which has been conducted continuously since 2016, will be visualized in easy-to-understand reports and charts, and the results will be widely disseminated in Japan and abroad. The report, which is based on a wealth of data, will serve as an indicator that links the industry with people involved in culture and the arts, and can be effectively used by companies and organizations engaged in art-related businesses to formulate business plans and marketing strategies.
In addition, the survey and analysis of price trends in the art market, which was added in fiscal 2020, will analyze and evaluate the asset value of artworks, which have recently been attracting attention, and contribute to the continued growth of the art market in the future. In addition, the "Market Research on Japan's Art Industry" will be used as basic information to create a virtuous cycle between culture and economy, and to promote the continuous growth of the art market where up-and-coming artists who will create the next generation of culture can be active.


This year's report

Japanese Art Industry Market Research Survey 2021
The size of the overall Japanese art market is estimated at 218.6 billion yen. Compared to 2020, when the impact of Corona was most significant, the art market recovered in 2021, but decreased (by 15%) compared to 2019. However, estimating the percentage of the global art market, Japan (market size of domestic operators, 192.9 billion yen) is estimated to be 3.7% of the global market in 2020 (5.2 trillion yen), up from 3.2% in 2019, partly due to currency fluctuations. We also examined the relationship between art appreciation and purchases, and the contribution of exhibitions to market growth. In addition to surveying trends through questionnaires, this study also examined the asset nature of art works by researching and analyzing past art price trends. We also analyzed data from domestic art auctions and concluded that some works of art depreciate over time (called "arts and crafts"), while others have a certain amount of original asset value and can be considered assets.


Last year's report

Japanese Art Industry Market Research Survey 2020
The size of the overall Japanese art market is estimated at 236.3 billion yen. This represents a decrease of approximately 8.4% from last year. This was a limited decline compared to the more than 20% decline in developed art countries in the U.S. and Europe. As a result, the estimated percentage of the global art market is estimated to be 3.2% for Japan (market size of domestic operators, 227 billion yen) compared to the global market size (7.0 trillion yen) in 2019. At the same time, we investigated the relationship between art appreciation and purchases, and examined the contribution of exhibitions to market expansion. In addition, for the first time in this year's survey, we investigated and analyzed price trends at past art auctions and proved that the commodities handled were divided into fine art and arts and crafts, and that fine art has an original asset value.


Past reports

Japanese Art Industry
Market Research Survey 2016

Japanese Art Industry
Market Research Survey 2017

Japanese Art Industry
Market Research Survey 2018

Japanese Art Industry
Market Research Survey 2019

Japanese Art Industry
Market Research Survey 2016